Search Engine Optimisation or SEO is the process of optimising your website to achieve better rankings across search engines such as Google and Bing.
There are many different factors (200 according to Google’s last update) that make up a site that ranks well on Google. Here are some of the most important:
- Is the website content relevant to the search query?
- Is the website user-friendly and easy to navigate?
- How fast is the website?
- Can the site be easily crawled by Google?
- How old is the website?
- How many quality backlinks does the site have?
- Is the website being shared/linked to on social media?
Why Choose Content Drive as your SEO Agency?
SEO is a process that takes time and effort, there’s no quick-fixes or instant results like pay-per-click advertising. For that reason, you should always be wary of any SEO agency promising instant results – you may get a ratings boost, but in all likelihood there are some unscrupulous ‘black-hat’ techniques in place and your site will be penalised by Google over time.
We always use ‘white-hat’ SEO techniques meaning we don’t build links from untrustworthy sources, which may harm your site’s visibility and harm your business’s bottom line over time. Our team enjoys troubleshooting sites to find the areas which we can improve and work on to help you climb the rankings!
We differ from other digital marketing agencies in that we have a much more personal approach, getting to know the business by coming to visit your premises with the idea of building up a long-term relationship.
We are happy to work on many different website platforms including Magento, Shopify, WordPress, Wix – however, as Shopify Partners we specialise with working on Shopify stores.
We are SEO specialists based in Cornwall but with clients across the UK – we have a small, friendly team of SEO consultants and no account managers. This means you are always in direct contact your assigned SEO specialist and nothing gets lost in communication as it does in some larger SEO agencies in Cornwall!
Lottie Sharland, Head of Social at Anderson Hoare
What SEO Services do Content Drive Provide?
Content Drive provide a range of SEO services, from initial planning and strategy through to actioning tasks through content writing, website development and more.
SEO is such a broad subject with many sub-disciplines within it. A good SEO specialist needs to understand both technical SEO issues on websites as well as content planning and creation, more similar to the skillset of a digital PR specialist.
At Content Drive we cover all the main aspects of search engine optimisation, which we outline below:
Initial Website Audit
We will investigate the technical issues with your site as well as performing a full user experience (UX) report to see how user’s interact with your site. We will provide a full website crawl using our SEO software (Ahrefs); keyword analysis vs your top 3 competitors as well as site speed analysis and recommendations.
Technical Fixes & Keyword Optimisation
Using our findings from the audit, we will look to optimise your website to help improve its rankings. By focusing on factors such as site speed, UX and indexability, we will ensure there are no barriers for the site to grow online. After this we will work on keyword research and targeting, making sure you are targeting the right pages for the right terms.
Content Marketing & Link-Building
Once we are happy with the on-site work, it’s time to start the process of content-driven marketing in the form of blog content and outreach content designed to build the site’s authority in search engines. This will enable the site to rank for long-tail search terms and help build ‘white hat’ links to your website, ensuring you don’t fall foul of any Google penalties in the future!