The Brief

Display Wizard are a supplier of display stands in a competitive online marketplace. They are heavily reliant on a strong online presence – with 95% of their business generated through their ecommerce website.

Content Drive were tasked with achieving top 4 rankings across a range of keywords to help double the businesses turnover.

The Solution

Improved Website UX and layout

Created high-quality shareable content

Researched and implemented keyword targeting on-site and with PPC campaigns.

How We Did It:

Worked with the client to improving user interface, new site structure as well as content creation with a particular focus on using the highest volume search terms rather than the industry terms.

One piece of shareable content we created was a trade show infographic that generated a number of high-authority backlinks.

Project

SEO and PPC Management 5+ Years 

Client
Display Wizard
What We Did

Achieving top 4 rankings across a range of keywords. Delivering a profitable PPC campaign strategy.

The Results

Huge increase on most important keywords, ranking no.1 in the UK on Google for ‘exhibition stands’, ‘pop up stands’ and ‘banner stands’ amongst many more.

Sessions up 85% year-on-year (2017 vs 2016). Revenue from search traffic up 56% year-on-year.

Additional exposure online led to searches for ‘display wizard’ quadrupling to 1000 a month, making the company synonymous with exhibition displays for many companies.

The company was also nominated for the ‘Ecommerce Business of the Year’ award at the Red Rose Awards in 2019. These awards celebrate business success in Lancashire, with Content Drive’s SEO and PPC work being key to the nomination.

“Content Drive have delivered every time – going above and beyond to achieve exceptional results. Their highly personal approach enabled them to understand the business inside out and the results speak for themselves.”

Sally Hiscutt, CEO at Display Wizard

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