If you sell online using an ecommerce store, website traffic is key! But how do you improve yours?
SEO is a crucial factor in getting more visitors to your website. In this ecommerce SEO guide for electronics brands, we’ll introduce SEO and how it can improve your overall performance.
Whether your business sells mobile phones, TVs, or electrical parts like circuit boards, you’ll acquire some helpful tips on improving your search engine ranking to increase the volume of sales on your website.
What is SEO?
Search engines rank websites to show the most relevant webpages to fulfil searcher’s need based on the terms that searcher looks for.
Search Engine Optimisation (SEO) helps you to rank higher for your own target keywords and drive more traffic to your site.
There is, however, a science and art to optimising your website around the right keywords. It’s not just technical! You need to think creatively about design and user experience as well.
Why is SEO relevant for your Electronics Ecommerce Brand?
To stand out from the competition, it’s not enough for your electronics ecommerce site to simply have an eye-catching website and an innovative product range. You need the much sought after first-page rankings. It’s fact that the first five search engine results receive over 65% of clicks, so you need that first page ranking to get your store seen.
By ensuring you rank higher and drive organic traffic to your site, SEO should boost your brand visibility and sales. In the highly competitive world of online electronics, it could be the difference between success and failure for your business.
Read on for our top 5 tips ecommerce SEO tips for electronics brands:
Top Ecommerce SEO Tips for Electronics Brands
1. Targeting the Right Keywords
Search engines work by ranking your ecommerce store according to the keywords they find. So, the first thing you need to do is have a strong understanding of your target keywords. It’s critical if you want to be discoverable online.
Identify Primary Keywords
For instance, if your ecommerce store specialises in gaming equipment, you’ll need to consider all the keywords a potential customer might search for. When providing gaming equipment, for example, you may want to consider potential gaming lingo when looking into your keywords.
If that sounds like a daunting task, there are specific tools like Google Keyword Planner and other free keyword research tools that can help you get it right.
Putting your Research into Action
You will want to include the terms you have identified in the meta title, header tags and on-page content to make it more relevant for these terms.
Make sure that each page title and meta description is unique and includes target keyword/s gives potential clients a good idea of what to expect when they click on the link.
For example, if your keyword research identifies ‘Gaming Mouse’ as a relevant keyword, you can then include this on the page’s meta title and description. This will be displayed on the search engine results pages:
- Meta Title: Gaming Mouse | The Gaming Company
- Meta Description: Buy a gaming mouse from The Gaming Company Today. Choose from a wide array of colours and designs to get the best setup for your gaming experience. Free delivery over £50.
To edit your meta info and page titles, you’ll use your website’s ecommerce platform in-built editor – there are several platforms out there, but we recommend Shopify as the best ecommerce platform for SEO.
Identify Secondary Keywords
After adding these primary keywords in your meta title and description, use your secondary keyword research to identify ‘search intent’ and more suitable phrases around your brand to include in the site text.
Using the same example above, these could be terms such as:
- Gaming Computer Mouse
- Cheap PC Computers
- Cordless Microphones for Singing
- Best Quality Headphones
- [Colour] Microphone
- Bluetooth Headset
- Best Smart TVs
Include these secondary terms on the page content – for example in the product description – to show Google that the page is a relevant result for that request.
2. Improve your Technical SEO
Technical SEO is all about the structure of your website.
Although, it concerns what your customers can’t see, it’s vital that your technical SEO is impeccable, so your site can be indexed by search engines correctly.
Several factors influence your website ranking. For example, fast page loading speeds boost user engagement. This alone makes it an important ranking factor.
An easy way to check the health of your current site is to use Google’s Page Speed Insight tool. This lets you see where you are and gives you suggestions for improvement.
Page loading speed isn’t the only factor you need to consider. These factors can also impact your ranking:
- 404 broken link errors
- URL structure and internal linking
- Site localisation
- Structured data
- Image alt tags
If you want to engage visitors and build sales, you will also need to consider your website’s design and functionality.
An engaging website UX (user experience) is increasingly important for SEO. If your site doesn’t look of good quality or deliver for your customers, visitor numbers fall, and your ranking will suffer.
The longer a visitor spends interacting with your site, the more relevant Google will perceive your site.
Your site will then get recognised for being useful and will move up the rankings, which in turn will drive up your website traffic, which truthfully every online business yearns for.
If you’re serious about encouraging visitors to stay and browse your electronics store, these are the SEO components you need to optimise:
Product Page Optimisation
It’s simple. If your product pages are well-designed and contain useful information, they’ll rank higher in Google.
If you want to improve functionality, adding product filters lets your customers browse your electronic products by colour, price range or style they’re looking for. Filters makes online browsing quicker and easier for the majority of customers.
- Simplify the checkout process
When your customer finds a product they like, make it easy for them to add to basket or set up a Wishlist. A straightforward guide, step by step, of the purchasing journey is a critical part of your UX.
Studies have shown that the cart abandonment rate for ecommerce website is almost 70% , meaning you have to do everything possible to get the user to check out quickly and easily.
Your online electronics store should offer customers a seamless checkout experience – we recommend you keep it to one page, and only ask for relevant information.
Reviews & Social Proof
Research has found that reviews play a bigger role in decision making than marketer-generated content.
Reviews and social media mentions are vital in proving the standard of your products and can make all the difference between a completed sale and an abandoned cart. If you can’t demonstrate your electronic products are worth buying, in a way that your customer understands, then your users will find another site that can!
4. Set up an Electronics Blog
An electronics blog could be one of your biggest assets. Get the strategy and content right and you’ll drive valuable, relevant traffic to your site, boosting your SEO ranking.
Electronics is driven by trends and the newest developments in the electrical world. If you can provide your audience with the latest electronic news updates and tips, you’ll instantly increase engagement. You’ll decrease bounce rate and influence viewers to keep browsing and get those all-important sales.
You’ll need to keep your blog regularly updated to take advantage of the latest developments in the industry. Choose relevant topics and make the most of internal links to promote your products.
Here are some blog ideas for your electronics ecommerce site:
- Which Electronic Items Consume Most Electricity?
- What Electronic Drumkit is the Best?
- Electric Products Unboxing
- How to Fit Electronic Components
- Best Microphones – Review
- Apple Mac – Things You Should Know Before You Buy
If you’re not sure where to start with this, consider writing posts that answer the ‘pain points’ your product is solving for your customer. You can use this as an opportunity to enlighten your customers on why they are better off with one of your products.
5. Utilise Link-Building for your Electronics Ecommerce Site
Most electronics ecommerce businesses find themselves in a saturated market against the biggest businesses. And we know it can be hard to differentiate yourself from the competition!
If you’ve implemented our other suggestions, you could be ready to take your SEO up a level by using link building.
Google rankings are based on several factors. One of the biggest is the number and quality of links pointing from other sites to yours.
Link building can be tricky, especially in electronics’ saturated markets. But there are some simple strategies you can use, even if you don’t have your own blog:
- Guest posting: choose authoritative sites and offer to write high-quality content in exchange for a link to your site
- Digital PR: Announcing an exciting product or sponsoring a community project is a great way to generate news while creating positive feedback and brand recognition.
- Influencer outreach: Getting electronics industry influencers onside is critical to getting the word out about your electronics ecommerce site. Try approaching an electronic enthusiastic Youtuber. Being in with one influencer can have a domino effect that sees your links and link-backs spread exponentially.
- Product reviews and giveaways: Encouraging blogs and media outlets to review your products and ecommerce store is a great way to earn those all-important trustworthy links.
How About PPC For Ecommerce Electronics Brands?
Pay Per Click (PPC) is a tried and tested strategy in the for electronics manufacturers and retailers.
For ecommerce product-based advertising, retailers usually focus on Google Shopping – a sub-type of Google advertising. This campaign type allows your products to appear in a highly-prominent featured box showcasing the product image, pricing and any reviews associated with it. You will need a product feed for your inventory to be submitted to Google Merchant Center in order to be eligible for these types of ads.
Despite the benefits of PPC, many retailers find that their cost-per-click is always going up, which means it could have slim margins for your business.
Ultimately this is where utilising SEO as a strategy is better in the long term than PPC. After all, once you’ve optimised your site correctly for SEO – the clicks are technically ‘free’!
If you need assistance with setting up paid Google ads, consider hiring a PPC specialist to optimise your ads.
Confused by SEO for Electronics Ecommerce Brands? We Can Help!
Gaining traffic for website and visibility for your electronics brand online isn’t easy, especially when business owners already have a million other things to think about.
We hope this ecommerce SEO guide for electronics brands has helped, but if you need more help climbing the rankings, an ecommerce SEO specialist could help you get the traction you need.
If you would like any help with the SEO strategy for your ecommerce electronics brand, please get in touch with Content Drive today.